Contact Us

  • Sally Bookman Team
  • 1414 Soquel Ave #100
  • Santa Cruz, CA 95062
  • (c) 831.687.8728
  • (o) 831.457.5535
  • (f) 831.515.5108
  • (e) info (at)

Client Comments

Sally Bookman has been my real estate agent for the past 8 years. During this time, she has represented me in three real estate purchases and in listing five properties for sale. In all of these transactions, Sally has represented me diligently and tirelessly. She has kept my interests and concerns foremost in her approach to potential buyers and/or sellers of these various properties. She is very high-energy and she always keep things moving in the right direction. She has a tremendous number of contacts and resources available to her so that she always gets the job done. She has … Continue Reading

Linda Jensen

We retained Sally to drive the sale of one our our properties in the period of a very "down" market. Similar properties were selling at reduced price, if at all. Her advice and monitoring of the market place was instrumental in a successful sale at a good price. Sally is a Real Estate professional in all aspects of the profession. She is tenacious, knowledgeable and always acts to the benefit of her clients. She is diligent and has a strong sense of urgency. Sally is a tough negotiator and often clever in approach. She has a rich list of contacts and former clients that contribute to her … Continue Reading

Janet & Carl Olsen

We’ve known Sally since 2000 when we were frantic to find a 1031 exchange home. It was 5pm when we met Sally at a home for sale in Seascape. She immediately put us in her car and drove us to look at 5 homes….. we purchased one of the five the very next day (just within our 45 day limit). We loved this home and used it for several years as a rental and then for a few months as a weekend home. At that point we prepared it to sell and Sally listed and sold it very quickly at a tidy profit. Then in 2004, Sally took us “shopping” again for a 1031 exchange property. This time we purchased a home … Continue Reading

Don & Ginger Creevey

Sally is the fourth agent in Capitola that I worked with in the past 2 1/2 years while looking for a small condo as a vacation get away. The other agents just did not seem to get the picture of what I was looking for and wanted to interest me in homes or condos beyond my budget and after a while each just dropped me from their contact list. Sally got "my picture" and now I am happily the owner of a small condo in Capitola. Sally and her team have been supportive, responsive, informative, and caring before and now after the close of escrow. … Continue Reading

Settled in Capitola

My experience with Sally was nothing short of fantastic. This was my first home-buying experience and Sally was with me every step of the way. We had a challenging sale on a lower-priced, bank-owned property and Sally and Tootsie fought for me every step of the way. Sally is very knowledgeable, never pressuring (she actually advised me against many properties that she felt weren't good fits) and takes the time to get to know you and your needs. I couldn't have done it without her. … Continue Reading

New Homeowner

Ever since I chose to sell my home in this weak market, Sally came up to the challenge. Sally was well organized in her presentations and conscientious to the details that were important to me. She kept it pleasurable along the way while her professional efforts got the job done. I highly recommend Sally to anyone in the Santa Cruz County that may be thinking about selling their home. Happily, I made the right choice by partnering with Sally Bookman. … Continue Reading

Satisified Home Seller

We have just moved into our newly owned house at 220 Ramada Lane in Aptos. While still fully occupied with unpacking and getting rearranged after the move, we would like to tell you all about the great experience we had with Sally in finding and purchasing our new house. Sally was there for us at any time in this long road, explaining, supporting, advising, and extremely helpful. She took great care of our requests and spared no effort in finding the right (or should we say the best) house for us. She immediately learned and understood our needs and preferences (a few times, even better than … Continue Reading

Amir & Ayelet