Contact Us

  • Sally Bookman Team
  • 1414 Soquel Ave #100
  • Santa Cruz, CA 95062
  • (c) 831.687.8728
  • (o) 831.457.5535
  • (f) 831.515.5108
  • (e) info (at)

209 Florence Dr, Aptos, CA 95003

Sometimes the best surprises come in small packages!  A gem awaits you behind the tall hedge enclosing a private courtyard with fountain and surrounding built in seating area.  This storybook Carmel/Spanish style, single level bungalow, located on a quiet street not far from the beach, is one of the now rare original homes built in the 1930’s and still retains the charm of a bygone era.  The home has been totally renovated by renowned architects Matson-Britton, with arches, hand plastered walls, trussed ceiling, Johnson Art Studio lighting, Saltillo tile floors, radiant heat, cherry wood … Continue Reading

Technology Takeover

It's undeniable that technology has impacted our lives in just about every way possible. From text messaging to paying for merchandise with a smartphone, consumers have their preferences, and they vary by generation. … Continue Reading

Mortgage Mayhem

Homeowernship in the U.S. has fallen sharply since the housing boom peaked in the mid-2000s, though it has declined more for some racial and ethnic groups than the others. … Continue Reading

Power of Pets

In 2016, 61% of U.S. households owned a pet or planned to own one in the future. Given that, it's important to know how buyers feel about pets in the home. When searching for a home, 95% of consumers believe it is important that a housing community allow animals. … Continue Reading

Social Good

From concerns surrounding those with disablities to those affecting the gay and lesbian community, various social issues are taking center stage and many people want companies to take a stand on these important issues. … Continue Reading

Aspirational but Practical

First-time millennial homeowners are those who have owned their home for five years or less are aspirational, but practical about homeownership. … Continue Reading

Financial Fitness

Buying a home is ofthe the largest purchase one will make in a lifetime. While saving up for a down payment may be a challenge for some, it is not impossible. Here's how members of various generations view the financial situations. … Continue Reading

Resale ROI

A look at the projects with the greatest and least return on investment in 2017. Typically, the 29 projects on this year's report paid back an average of 64.3 cents on the dollar resale value. … Continue Reading

Living an Eco-Friendly Lifestlyle

In a recent survey, the majority said that they wish brands and businesses would make it easier for them to live an environmentally conscious lifestyle. … Continue Reading

First-Time Buyers Gain Traction

After slipping for three straight years, the U.S. share of sales to first-time home buyers increased to 35% in 2016, the highest level since 2013. … Continue Reading